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14 Dec 2019 Strategic market management by David A. Aaker; 14 editions; First published in 1984; Subjects: In library, Management, Marketing, Protected 

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In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity.

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